CITIBANK
Double Cash Card
Citi realizes when it comes to credit cards, one size fits none. That's why they offer a variety of cards - each embracing a different way to spend.
When their customers ask how they can make the most of their purchases, this campaign responds with There's a card for that.
People are generally skeptical of credit cards. Citi's goal was to increase card acquisitions for the Double Cash card through various social channels and to get around this "What's the catch?" mentality.
So why not show double really means what it says.