“Scout Out Loud” reframed what it means to be a Girl Scout in today’s modern world and aimed to reflect the multi-faceted identities of today’s young girls.

The campaign positions Girl Scouts as more than an organization for cookies and badges—it’s a dynamic platform where girls can explore their passions, amplify their voices, and take action on the issues that matter most to them.

Because the next generation is showing the world they aren’t waiting for permission to be heard.